Creating the Best Pinterest Pins
Have you ever wanted to know how to create the best Pinterest Pins for your Website or Blog?
What is Pinterest?
Pinterest is a social media platform where you can collect and share images of anything you find interesting. With more than 445 million monthly Pinterest users worldwide, it is a great way to attract traffic to your website for ideas like recipes, home, style, and more!
After creating your own eye-catching Pins (we will show you how!) and discovering other people’s Pins you love, save them to boards to keep your ideas organised and also to share your ideas with other people on Pinterest.
With 30% of users having a household income over $140K, Pinterest is a great Social Media Platform for you to find your target audience and be their next great find or their next purchase!
How to Grow your Audience on Pinterest
1. Create new and exciting pins consistently and regularly
The more good content you create, the more likely you are to capture your target audience and reach new customers.
2. Use Pinterest Trends
The Pinterest Trends is a great marketing tool to create content that people are searching for and help you decide where to focus your content. When you type in a keyword, you’ll see how that topic is trending and many people have searched for it.
3. Use the right Keywords
After checking the Pinterest Trends and discovering what people are searching for, use these keywords on your Pins and you will reach more people. Be sure to tag both your Pins and your Pinterest Boards with keywords and that the you use keywork-rich and specific descriptions.
4. Topic tag before you publish
Tag your Idea Pins and video Pins with relevant topics right before publishing. By tagging a number of topics, you will be sure to reach more people searching for those subjects.
5. Fill in all of your board details
After creating your Pinterest Boards, fill out the detail fields. Your board names, descriptions and categories all impact how your content shows up in Pinterest search results. Use clear, descriptive language to improve your search performance.
6. Build Relationships with your Audience
Like all your other Social Median Platforms, your brand on Pinterest will grow based on how much effort you put into relationships with your audience. Follow other Boards with similar interests to yours, comment on popular Pins and Repin others.
As Pinterest’s feed in not chronological and customers find content based on their interests, your content will remain discoverable. If you only have a few items you are selling, try creating a number of different pins using different amazing images and fonts.
How do you Create Pins on Pinterest
Creating Pins is easy! The following table sets out the recommended file types, dimensions and character counts for creating your own static image and video Pins. If you are a confident Adobe Photoshop user, you may wish to set up your own Pinterest Template with your logo, fonts and themes, so you can maintain your own personal style across all your different Social Media Platforms.
Static Pin and Ad Specs
Static Pins and ads feature only one image. These specs apply to both organic Pins and ads.
| File type | PNG or JPEG. |
| Max file size | Desktop 20 MB, in-app 32 MB |
| Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. |
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. |
| Description | Enter up to 500 characters. Descriptions are used by Pinterest’s algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Standard-Width Video Pins and Ads
Standard width video Pins and ads are videos that are the same size as a normal Pin. These specs apply to both organic standard-width video Pins and ads.
| File type | .mp4, .mov or .m4v. |
| Encoding | H.264 or H.265. |
| Max file size | Up to 2 GB. |
| Video length | Minimum 4 seconds, maximum 15 minutes. |
| Aspect ratio | We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. |
| Description | Enter up to 500 characters. Descriptions are used by Pinterest’s algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
When is the Best Time to Pin?
According to CoSchedule, the best times to pin in descending order are 8pm, 4pm, 9pm, 3pm and 2pm. If you only have limited time to hop onto Pinterest, the best days to Pin are Sunday, Monday and Tuesday.
Unlike Facebook where you can schedule post up to 75 days from when you create the post, or Twitter that allows the scheduling of Tweets up to 18 months into the future, Pinterest only allows Pins to be scheduled 10 days in advance, so unless you have a Social Media Scheduling Tool such as Tailwind or CoSchedule, this is one social media platform you are going to be visiting quite often!